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The Touba ExperienceUnderstand the cup you’re about to love
What Café Touba is, the spice that defines it, and how to brew the ritual at home.
Senegal’s spiced coffee
Café Touba is a spiced coffee that originated in Senegal and takes its name from the city of Touba. Traditionally brewed strong and often sweetened, it is defined by the aromatic spice blended into the coffee — most notably Grain of Selim.
It is more than a beverage. Across Senegal it is a daily ritual and a point of cultural pride, served in homes, markets and gatherings alike.
Grain of Selim
Also known as Guinea pepper or djar, Grain of Selim is a West African spice prized for its warm, peppery and subtly floral aroma.
- Aromatic, warm and gently peppery
- Adds depth and a distinctive fragrance to the cup
- A cornerstone of West African culinary tradition
TOUBABREW celebrates Grain of Selim for its aroma and cultural role. We make no medical or health claims.
A profile you’ll remember
Bold
A strong, full-bodied coffee base with real presence.
Aromatic
Warm, peppery and subtly floral from Grain of Selim.
Rich
Smooth depth that carries beautifully with or without sweetness.
Energizing
The lift of coffee, wrapped in a distinctive spiced character.
How to brew Café Touba
Measure
One heaping tablespoon of TOUBABREW per cup.
Heat
Bring water to just off the boil (about 92–96°C).
Brew
Steep or drip to your strength — Café Touba is traditionally bold.
Ritual
Sweeten to taste and savor the warm, spiced aroma.
A ritual worth sharing
From Senegalese tradition to your morning — TOUBABREW carries a culture in every cup.
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