Home / Ingredients & Heritage
Ingredients · Origin · HeritageNot simply coffee. A living tradition.
The story behind TOUBABREW — premium coffee, aromatic Grain of Selim, and the Senegalese Café Touba tradition that inspires every cup.
Premium Coffee
At the heart of every cup is premium roasted coffee — full-bodied and bold, the base that carries the spice and gives TOUBABREW its depth.
It is coffee chosen for character: rich, rounded and made to be brewed strong, the way Café Touba is meant to be enjoyed.
Grain of Selim
The aromatic West African spice that defines Café Touba — warm, peppery and subtly floral. It is what makes TOUBABREW unmistakable, and what sets it apart from conventional coffee.
- A warm, gently peppery, subtly floral aroma
- Adds depth and a distinctive fragrance to the cup
- A cornerstone of West African culinary tradition
Grain of Selim is celebrated here for its aroma, flavor and culinary tradition. TOUBABREW makes no medical, therapeutic or health claims.
An Aromatic Tradition
Café Touba belongs to a rich West African tradition of aromatic, spiced coffee — a culture of warmth you can taste. TOUBABREW carries that character into every cup.
This imagery is illustrative of that aromatic tradition. TOUBABREW's ingredients are premium coffee and Grain of Selim (Xylopia aethiopica) — the on-pack ingredient list is always the authority. Not every spice pictured is necessarily part of the product.
Senegal & Touba
Café Touba takes its name from the Senegalese city of Touba, in West Africa. TOUBABREW carries that heritage into the modern cup — inspired by Senegal, crafted to be shared with the world.
Inspired by West African Tradition
Behind every cup is a culture of warmth, craft and hospitality. TOUBABREW is inspired by that West African heritage — and made to honor it, respectfully and proudly.
Photography is illustrative of West African tradition. It does not depict TOUBABREW’s suppliers, staff or partners.